NEWYORK – June 4th, 2018 – M.Gemi,the leading direct to consumer accessories brand, announced today that MircoScoccia has joined the company in the newly created role of Creative Director,Footwear. Scoccia joins from Cole Haan where hemost recently served as Senior Design Director of Women’s Shoes. Prior to ColeHann, Scoccia worked with a number of luxury labels including BottegaVeneta, Belstaff, Tory Burch, and Jill Stuart. Inthis new role, Scoccia will be splitting time between M.Gemi’s New York andFlorence offices and working to further build out the design teams in bothcities. Foundedin 2015 by CEO Ben Fischman, President Cheryl Kaplan and Chief Merchant MariaGangemi, M.Gemi is redefining the luxury supply chain and setting a newstandard for direct to consumer brands. Combining old-world craftsmanship withnew world technology and accessibility, M.Gemi releases new styles each week atuncommon prices.Anative Italian, with nearly 20 years of experience in the industry, Scoccia isthe son of footwear manufacturers and began working in the family trade whilestudying at university. Scoccia began his career working with storied Italianlabel Bottega Veneta, before moving to New York to oversee footwear collectionsfrom designer brands including Belstaff, Tory Burch, Jill Stuart and Cole Haan.Achieving the highest standards of quality and craftsmanship, while deliveringnewness each week, requires an ongoing commitment to design innovation. With a unique blend of experience across both premium Americanbrands and European luxury brands, Scoccia will be instrumental in driving thecontinued development of M.Gemi’s design vision for both men’s and women’sfootwear. Much like M.Gemi as a whole, Scoccia’s backgroundblends old world and new - striking the perfect balance between his traditional“dolce vita” roots and a contemporary urban aesthetic. Scoccia creates stylishyet wearable footwear for the modern woman, with a focus on minimal silhouettescomplemented by innovative design details.
Foundedin March 2015 by CEO Ben Fischman, President Cheryl Kaplan and Chief MerchantMaria Gangemi, M.Gemi is a Boston based accessories startup with offices in NewYork and Florence, in addition to storefronts in New York City and Boston. A unique luxury brand unbound by traditional models,M.Gemi delivers handcrafted products for men and women at uncommon prices. Eachpiece is handmade in Italy by craftspeople at the most renowned family-ownedworkshops, with new styles released each Monday. M.Gemi’s uncompromisedcommitment to quality, brought to market at an unconventional speed, positionsM.Gemi at the forefront of the new luxury market and sets a new standard fordirect to consumer brands. For additional information on M.Gemi and toshop the collection, visit www.mgemi.com.
JBC AlanaLinsenbigler, Senior Directoralana@jenniferbett.com | 646.896.1397